Experience the power of K-beauty innovation with the Haruharu WONDER Black Rice Hyaluronic Anti-Wrinkle Serum, a luxurious anti-aging serum formulated to restore your skin’s natural vitality. Enriched with 95% naturally derived ingredients, this serum blends fermented black rice extract, hyaluronic acid, and bamboo shoot extract to deliver intense hydration, improve elasticity, and smooth fine lines.
The fermented black rice — a traditional Korean beauty secret — is packed with antioxidants, polyphenols, and flavonoids, which fight oxidative stress and protect against premature aging.
This silky serum absorbs quickly without stickiness, leaving skin soft, nourished, and visibly youthful.
Key Features:
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Infused with 10,000ppm Fermented Black Rice Extract for powerful antioxidant care.
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Hyaluronic Acid + Beta-Glucan for long-lasting hydration and plump skin.
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Adenosine reduces wrinkles and fine lines for a youthful glow.
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Bamboo Shoot Extract enhances skin elasticity and smoothness.
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Lightweight, non-sticky, and quick-absorbing texture.
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Vegan, cruelty-free, EWG Green Grade formula.
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Suitable for all skin types, including sensitive skin.
Benefits:
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Reduces visible signs of aging such as wrinkles and sagging.
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Restores firmness and elasticity for youthful-looking skin.
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Provides intense hydration that lasts throughout the day.
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Protects the skin barrier and prevents environmental damage.
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Brightens dull and tired skin tone for a natural glow.
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Strengthens and revitalizes mature or stressed skin.
Star Ingredients:
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Fermented Black Rice Extract – Packed with antioxidants to fight free radicals and improve skin elasticity.
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Hyaluronic Acid – Deeply hydrates and locks in moisture for plumper skin.
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Adenosine – Clinically proven to smooth wrinkles and support collagen production.
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Beta-Glucan – Strengthens the skin barrier and soothes irritation.
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Lavender Oil & Bamboo Shoot Extract – Provide anti-inflammatory and rejuvenating properties.
Texture & Absorption:
Smooth, milky serum with a lightweight gel-like consistency that glides easily on the skin. It absorbs quickly without any residue, leaving a silky, hydrated finish.
Suitable Skin Types:
✔ All Skin Types
✔ Dry, Mature, or Dehydrated Skin
✔ Sensitive Skin
✔ Dull or Aging Skin
Perfect for anyone seeking hydration, wrinkle repair, and antioxidant protection in one serum.
How to Use:
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After cleansing and toning, apply 1–2 pumps evenly to the face and neck.
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Gently pat until fully absorbed.
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Follow with your moisturizer or sunscreen.
Tip: For best results, pair with the Haruharu WONDER Black Rice Hyaluronic Toner and Black Rice Cream.
Storage Instructions:
Store in a cool, dry place away from direct sunlight. Keep the cap tightly closed after use.
Why Choose Haruharu WONDER Black Rice Serum:
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Combines fermented skincare science with clean, natural ingredients.
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Offers visible results in hydration, elasticity, and wrinkle reduction.
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Dermatologically tested and safe for sensitive skin.
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Lightweight texture ideal for both morning and night use.
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Eco-friendly, cruelty-free, and paraben-free formula.
FAQ (Frequently Asked Questions):
Q1: What does fermented black rice do for the skin?
A: Fermented black rice is rich in antioxidants and polyphenols that fight aging, brighten the complexion, and improve elasticity.
Q2: Can I use this serum daily?
A: Yes, it’s gentle enough for daily use (AM and PM) and can be used under makeup or sunscreen.
Q3: Is this serum suitable for oily or combination skin?
A: Absolutely. Despite its nourishing properties, it’s lightweight, non-greasy, and absorbs quickly, making it perfect for all skin types.
Q4: Does it contain artificial fragrance or alcohol?
A: No. The serum uses naturally derived lavender oil and is free from synthetic fragrances, alcohol, parabens, and sulfates.
Q5: How long before I see results?
A: Users typically notice improved hydration and texture within 1–2 weeks, and visible wrinkle reduction within 4–6 weeks of consistent use.
Q6: Is this serum safe for sensitive skin?
A: Yes, the formula is EWG Green Grade certified and dermatologically tested to be gentle on sensitive skin.
